[instiz] IS HYBE TAKING ADVANTAGE OF BTS TO LOCK DOWN COACHELLA?

According to U.S. music business outlet Hits Daily Double on the 9th (local time), HYBE demanded a 50% stake in Coachella from AEG, the parent company of Goldenvoice, Coachella’s organizer, in exchange for granting them full promotional rights for BTS’s world tour. However, AEG rejected the proposal, and negotiations collapsed.

In the end, most of BTS’s tour promotion was handled by Live Nation, a competitor of AEG. HYBE’s official BTS world tour announcement on the 14th confirmed Live Nation as the promoter for North America and Europe, adding credibility to the report.

The outlet is trusted by U.S. music industry insiders, alongside Billboard, and is known for accurately predicting tour schedules and Coachella lineups before official announcements. Other international music media also reported the news prominently.

Local media interpreted HYBE’s demand for a 50% stake not as a simple investment, but as an attempt to secure decision-making power over who gets to perform on the Coachella stage. The analysis suggests it was a strategic move to more easily place their own idols at Coachella and facilitate entry into the U.S. market.

Original post: here

1. Using BTS as collateral so other artists benefit is cringe too…

2. 50% stake ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ

3. Didn’t they say this was a rumor a few days ago? Is it real?

4. But why is this a problem? It’s just business.

5. BTS please leave HYBE 🙏

6. What is this nonsense now?

7. Looking at the English original, it’s a 50% revenue share, not 50% management control.

8. You’re still going on about this based on a rumor article? Other communities say it wasn’t company ownership shares but financial stake-related stuff, yet people here still act like it was about owning the company.

9. And it doesn’t even seem like BTS benefits much from it.

10. Let BTS show up at Coachella too, at least once.

11. This is just a rumor article written with the writer’s own assumptions added. It’s not even confirmed, yet people are calling others HYBE stans over it, that’s more ridiculous. They just want to hate, so they believe whatever fits. I hate HYBE too for how badly they treat my fave, but please criticize them using facts, not mindless takes.