Following last year, this year too, as soon as the New Year hit, a Chanel campaign dropped.
The 2026 Chanel Coco Crush global campaign.

With a hide-and-seek concept, Jennie becomes “it” and looks for Gracie Abrams and the other models, it kind of feels like a universe crossover ㅋㅋㅋ
It’s honestly wild how Jennie is always the main character of the campaign…
The video itself is fun, so definitely watch it ㅋㅋㅋ the background music and even Jennie’s voice are insanely good.
https://x.com/newsjennle/status/2009130914601947262?s=46

Apparently it’s already being displayed in Chanel stores.

Since 2021, it’s already been six years straight that she’s been the fixed face of the Coco Crush campaign every early year, that’s insanely cool.

On top of this, she’s also the first Asian, and the one with the most, to do all categories: fashion, bags, and watches. Damn.

BLACKPINK Jennie.
(t/n: there are more photos in the original post)
Original post: here
1. It’s up on Chanel’s official website too! So freaking pretty
2. In the 2024 Jennie Coco Crush campaign, Jennie was also the “musical chairs” game host. The fact that Jennie is the main character in every campaign is honestly insane. You can really see how much Chanel treasures her ㅋㅋㅋㅋㅋ
3. The makeup has a pink glow to it, perfect. That eyebrow makeup is also so pretty.
4. Life should be lived like Jennie’s.
5. As a real mid-30s woman just passing by, she genuinely seems hardworking and like she represents Korea well. Why do hate posts keep popping up everywhere? I’m not even a fan, just someone who casually listens to BLACKPINK sometimes, and to me, she honestly seems really admirable.
6. It’s up at the Paris airport too.
7. She’s exactly the kind of East Asian face foreigners like. A pretty East Asian face, slim and delicate bone structure. Mulan-style?? Seriously the exact type foreigners would love. Of course she’s pretty~~
8. I’m really not a Jennie fan, I stan someone else, but Jennie feels classy just by existing. She gives off medieval European nobility vibes.
9. The one and only Pann goddess.
10. A Korean being Chanel’s main face model… You really live long enough to see everything.
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